Infinox - UI/UX & Branding

INFINOX is a globally recognised FX & CFD broker, regulated since 2009. They have a presence in over 15 countries, providing competitive trading conditions and premium client service worldwide.

My Role

UI Design - Design System

Contribution to UX Design - Wireframes, User Personas, Prototyping

Concept Design

Brief

The brief was to make Infinox a new generations trading platform. Infinox was clear that they didn’t want a traditional looking site with “Bulls & Graphs” instead they wanted something fresh and clean that is easily scannable for the end user.

Challenge

Whilst working for Infinox the senior stakeholders were clear that they wanted to cater to the pros and wanted the site to be fluid and user friendly for someone who has never traded before.

Having an easy sign-up process was essential so the user is not feeling lost whilst signing-up which would also contribute to a better conversion.