Akela Candles - Branding

Akela Candles, a brand born in 2023, is a game-changer in the world of candles, challenging the norms of the industry with its bold, daring, and truth-seeking approach. This innovative brand has set out to disrupt the candle market by offering products that are completely natural and free from harmful chemicals.

At the core of Akela Candles is their commitment to authenticity and purity. They utilize organic coconut wax and essential oils, carefully selected for their quality and sustainability. By harnessing these all-natural ingredients, Akela Candles ensures that their products not only provide a clean and long-lasting burn but also create a safe and healthy environment for both customers and the planet.

My Role

Brand Identity Designer

Product Photography

Brief

The brief was to create a distinctive and captivating brand identity for Akela Candles, a modern candle brand that embodies authenticity, boldness, and uniqueness. The objective was to establish a brand that stands out in the current market and differentiates itself from other candle brands. The brand should evoke a sense of vibrancy, incorporate strong typography, and utilise a visually striking colour palette.

Challenge

Modern: The brand should reflect a contemporary aesthetic that appeals to a wide range of customers.

Authentic: The design should convey a sense of genuineness, representing Akela Candles' commitment to purity and natural ingredients.

Bold: The brand should exude confidence and courage, standing out with a strong visual presence.

Unique: Avoid generic candle-related icons or imagery and focus on creating a brand identity that sets Akela Candles apart from competitors. Typography should be bold, legible, and modern, reflecting the brand's uniqueness and standing out from traditional candle branding.