Little More Bakery - Branding

Little More Bakery was started by Jasmin back in 2018 with humble beginnings right from her home. Her part time passion/hobby quickly became a great success with her family, friends and the local community.

My Role

Brand Identity Designer

Naming the brand

Brief

Jasmin came to me in 2020 to reposition herself to the wider audiences in London and across the UK with her treat boxes and bespoke cakes to name a few.

She wanted a brand that looked professional, classy, and unique. Jasmin was very clear she didn’t want a typical bakery logo with baking utensils which she has seen online.

Challenge

The challenge was to create a mark that is long lasting, easily recognisable and bold. The brand needed to work across the board on social media, packaging and marketing collaterals so I created a system which would work for all of them.

Staying away from the baking utensils was a real challenge as when I was doing my research it was evident a lot of brands were doing that and we wanted to be different.