Evolve - UI/UX
Evolve is a fitness app for busy and young professionals with little to no time to make it to the gym. Find thousands of classes, expert-level trainers and curated meals and workouts that works around your lifestyle, specially for you.
My Role
Brand Identity Design
Features / Concept Design
UI/UX Design
Art Direction
Brief
The brief was to make Evolve an app that gives its users a personalised recommendations based on their fitness goals. Making life easier for the user to track their daily routine and to push them to the finish line for the day, weeks or months. Taking each day at a time is the ethos of Evolve.
Challenge
Making sure that Evolve dosent come across like any other fitness app. The challenge was to design something which gives users the chance to choose what they want to do and how they want to do it.
I wanted to make sure that the app has inspirational and knowladgable cards thru the app too keep the users motivated and well informed.
Brading
A custom logo highlighting the cut out “O” representing the infinite loop which highlights that we can always pick up where we left off our fitness journey. Complete balance across the brand, interlocking shapes, flat & friendly visuals with sophisticated typeface was designed for the brand to be approachable.
Features and Widgets
The goal was to make the features super intuitive, simple, informative and clear. Minimal fuss, pleasing visual interactions. Easy to understand cards with coloured tags which were strategically chosen to differentiate the difficulties of the task.
Hire me
I hope you enjoyed looking at my work. Lets connect and make something awesome together.